2022 SUMMER CAMP

INDUSTRY EXPERT

MARK LINDNER

DIRECTOR, SDSU FOWLER SCHOOL OF BUSINESS SCHOLAR PROGRAM

RETIRED GENERAL MANAGER, MOLSON COORS BEVERAGE CO

 

Bio:

Mark Lindner defines a “brand” as something that differentiates a product, person, company, or concept from others in the same market and the promise of value associated with that brand. Using his 35 years of business experience in multiple executive roles at Molson Coors, he helps participants identify their Personal Brand and develop and dynamic narrative conveying their brand essence.

“Exhibiting your personal brand is a 24/7 job,” Lindner explained. “It is who you are and what you want to convey to everyone you interact with. If your personal brand is correct and authentic, every conversation and activity will fit the narrative you are building with your brand.”