ROLE MODEL SPEAKER
CAMP ATHENA

Sara Swenson
Navigator, Team Ponderosa, Rebelle Rally 2020
VP of Product, Pet Desk
Sara Swenson thrives on bringing people’s passions and ideas to life in the form of profitable and viable businesses.
Today, she takes innovative ideas to execution at PetDesk where she is Vice President of Product, leading of a team that is combining data, product strategy, and technology to help pets live healthier and longer lives.
After an early career in market research and product at large Silicon Valley companies, she took her passions to launch Boatbound, (AirBnB for boats) while also consulting and advising multiple early-stage start-ups.
Most notably before joining PetDesk, she was Head of Product & Strategy at CrossFit, Inc., where she spearheaded the relaunch of CrossFit Games Open and scaled the product development teams to support a globally vibrant CrossFit community.
HOT LAP
Current Role Within Your Company
Navigator, Team Ponderosa, Rebelle Rally 2020
In a Nutshell
Why I Got Into a Career in Motorsports
I grew up sailing competitively in the north east and at UC Santa Cruz. That led me to work for West Marine the largest boating supply business, that then led me to launch Boatbound (Airbnb for boats)
Favorite Car(s)
Mazda Miata = fun curvy roads