Lance’s passion for cars and racing begin very early. Growing up as the son of a structural steel ironworker with a love of racing and sports cars, he attended his first Indianapolis 500 and US Grand Prix at age six. He learned to weld and fabricate at age ten by assisting his father. He also fell in love with form and shape and began drawing cars.

After earning a Bachelor Degree in Fine Art in Communication Graphics and Photography he formed a suburban Philadelphia Advertising & Marketing Agency which he ran for twenty-five years.

Retiring early, he moved to San Diego to continue pursuing his historic racing, treasure hunting (cars), automotive restoration, race car collecting and hot rod building passions full-time.

As a successful entrepreneur, marketer, designer, fabricator, racer and coach, Lance brings a plethora of experience and skills to any organization, challenge or tasks at hand.

teachings of a Mentor


“I want to share my knowledge of marketing along with my automotive and racing experiences.”

– Lance Smith



I have an open-mind, logical and analytical viewpoint and positive attitude which leads to problem-solving solutions. My hands-on experience combined with my “getting it done” attitude in all aspects of business contributes to my success.



I have been running historic racing cars for over 30 years and have participated in over 225 events.

Sportscar Vintage Racing Association (SVRA)

Historic Motor Sports Association (HMSA)

Historic Sportscar Racing (HSR)

Historic Trans-Am (HTA)

Historic Grand National (HGN)

Athena Racing is a registered 501(c)(3) nonprofit organization #84-2096687. Your donation is tax deductible to the extent allowable by law.                                  © 2019 Athena Racing

Athena Racing is a STEM Education extracurricular program for young ladies in high school and gap year who are pursuing careers in the Automotive, Motorsports and Transporation industries.